In the crowded real estate market, simply having a website isn’t enough—you need a website that ranks high and attracts the right kind of traffic. While most of the industry focuses heavily on backlinks, time on page, click-through rates, and bounce rates, they often miss the point by treating these metrics as direct SEO strategies rather than what they truly are: evaluators giving webmasters insights into how effective their actual SEO efforts are to provide users with value.
The industry seems obsessed with rankings, but ironically, it often forgets why they want to rank in the first place. Ranking for the sake of ranking is pointless. Business owners seek top placements to attract motivated traffic to their sites, with the ultimate goal of converting that traffic into leads and eventually, clients—or in our case, deals. It’s about nurturing visitors and guiding them toward taking action, not just securing a spot on the first page of Google.
Yet, this focus seems to be lost along the way. Instead of prioritizing conversion, the industry has become fixated on rankings, often neglecting the actual value a website needs to provide to visitors. What’s the point of ranking #1 if your website lacks the essential elements to convert that traffic into leads?
SEO shouldn’t be just about ranking. It’s about nurturing traffic and converting it into leads and deals.
Backlinking Strategies: Heavy reliance on building backlinks as the primary method to rank, often ignoring the quality of the content linked, and more importantly, realizing that backlinks are not the primary indicator of how much value your websites brings.
Time on Page Strategies: Techniques to keep visitors on the page longer, like unnecessarily lengthening video introductions, manipulating user behavior rather than enhancing their experience.
Bounce Rate and Click-Through Rate Strategies: Tactics designed to “trick” Google into thinking your website provides value by strategically manipulating visitor behavior through various on-site elements—without actually delivering meaningful value to the visitors themselves.
These strategies are designed to game the system, not to genuinely provide what users are looking for. Sadly, this approach has become commonplace among SEO communities and experts alike.
Not with Jerryll Noorden’s SEO strategies—and certainly not with GrumpyHare.
Backlinking Strategies: Heavy reliance on building backlinks as the primary method to rank, often ignoring the quality of the content linked, and more importantly, realizing that backlinks are not the primary indicator of how much value your websites brings.
Time on Page Strategies: Techniques to keep visitors on the page longer, like unnecessarily lengthening video introductions, manipulating user behavior rather than enhancing their experience.
Bounce Rate and Click-Through Rate Strategies: Tactics designed to “trick” Google into thinking your website provides value by strategically manipulating visitor behavior through various on-site elements—without actually delivering meaningful value to the visitors themselves.
These strategies are designed to game the system, not to genuinely provide what users are looking for. Sadly, this approach has become commonplace among SEO communities and experts alike.
Not with Jerryll Noorden’s SEO strategies—and certainly not with GrumpyHare.
We take a completely different stance on SEO. Instead of focusing on manipulating technical metrics to create the illusion of beneficial ranking behaviors, we view these metrics as indicators of the overall user experience. Metrics like time on page, bounce rate, and click-through rate should be used to assess the success of your user experience strategy—not as the core strategy itself. Sadly, the industry often gets this wrong, building strategies around improving these numbers without addressing the underlying experience that drives them.
Our SEO-optimized templates are built with one goal in mind: genuine user experience. When your website is engaging, intuitive, and valuable to visitors, the results follow naturally. By creating an experience that meets the needs and expectations of motivated sellers, you’ll see time on page increase, bounce rates decrease, and click-through rates improve organically—without any need to manipulate these metrics. Ultimately, this leads to a higher website conversion rate, the most heavily weighted factor in Google’s ranking algorithm.
By adopting a holistic SEO approach focused on user experience and supported by technical SEO, you address what truly matters: how visitors interact with and perceive your website. When visitors feel engaged, informed, and understood, they’re more likely to explore, absorb content, and eventually convert into leads. This organic behavior signals to search engines that your site provides real value, thereby boosting your rankings.
With our in-house developed, SEO-optimized templates, you’re not just building a website—you’re creating an experience that resonates with sellers and sets you apart in the market.
When you combine GrumpyHare’s proprietary SEO technologies with our educational resources, you’re not just getting a website; you’re building a high-performance lead-generation machine.
Click the button below to start your journey with GrumpyHare and unlock the full potential of your SEO strategy.
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